- It can protect you and your business from liability
- It can clarify your online store’s checkout process
- It can protect your intellectual property and trademarks, and define acceptable use cases
- It can give a detailed account of how you intend on handling and resolving disputes
- It gives you a platform to explain your payment terms, delivery terms, product information, warranties, return/refund policy, order cancellation and so forth
If, for instance, you own or operate an ecommerce store that sells t-shirts and you don’t want your customers to copy the unique designs and messages you print on the t-shirts, you could include a statement in your Terms and Conditions that establishes this. You also could provide a detailed account of the procedure you would follow if an individual were to violate those established intellectual property rights.